In the digital and corporate world, your personal brand is your reputation — both in the meeting room and online. For today’s professionals, it’s not just about what you do but how you are perceived. A strong personal brand, aligned with the company’s values and mission, turns every employee into a credible, visible, and trusted brand ambassador.

This one-day workshop empowers staff to clarify their unique value, align it with organisational goals, and amplify it both in-person and online. From crafting a compelling brand identity to boosting LinkedIn visibility, participants will walk away ready to lead with impact and authenticity.

By the end of the program, participants should be able to:

• Define their unique personal and professional brand within the organisation
• Align their personal branding with the company’s values and vision
• Build internal trust and influence across teams and leadership levels
• Strengthen their digital presence to reflect credibility and expertise
• Represent the organisation confidently across offline and online channels

Program Outline and Modules

Opening & Icebreaker: First Impressions Matter

Objective: Set the tone and show how branding starts even before we speak.
 Highlights:

• Icebreaker: “Describe Me Without a Title”
• What Is Personal & Employee Branding?
• How People Experience You at Work
• Activity: Group Share – “One Word They’d Use to Describe You”

Module 1: Discovering Your Brand DNA

Objective: Help participants clarify their unique brand identity.
 Highlights:

• Brand Core: Values, Passions, Strengths
• Personal Branding vs Organisational Branding
• Crafting a Brand Statement
  Activity: Personal Brand Canvas

Module 2: The Role of Employee Branding

Objective: Align personal branding with organisational purpose and values.
 Highlights:

• Being a Brand Ambassador at Work
• The Impact of Employee Branding on Trust & Reputation
• Walk the Talk: Brand-Consistent Behaviour in the Workplace
  Activity: Alignment Grid – Personal Values vs Company Values
   Debrief: Are you a visible ambassador or an invisible contributor?

Module 3: Presence, Influence & Internal Positioning

Objective: Build visibility and influence with peers, leaders, and stakeholders.
 Highlights:

• Strategic Visibility Without Self-Promotion
• Being Seen as a Go-To Expert
• Building Supportive Internal Networks
  Activity: Visibility Map – Who Knows Me and How?

Module 4: Building Your Online Presence

Objective: Translate personal brand into professional online visibility.
 Highlights:

• LinkedIn & Digital Etiquette for Corporate Professionals
• Optimising Your Profile for Credibility
• Posting with Purpose: What, When, and Why
  Activity: Profile Review & Social Content Brainstorm
   Debrief: Is your online presence reflecting your real influence?

Module 5: Your Brand Game Plan

Objective: Integrate learning into action with clear next steps.
 Highlights:

• Personal Brand Audit (Presence – Perception – Promise)
• 30-Day Visibility Plan

Asking for Feedback to Validate Progress
 Activity: Brand Circle Commitment – “What I’ll Start Doing This Week”

• Self-Discovery Tools (Brand Canvas, Audit, Visibility Map)
• Real-Time Practice (Social Profile Review, Brand Pitching)
• Group Sharing & Peer Coaching
• Reflective Discussions & Planning Worksheet
• Practical Templates for Immediate Use