In an era defined by digital performance, marketing professionals must not only understand the tactics of SEO, paid media, and analytics—but also how to apply them strategically and synergistically. This comprehensive 2-day workshop equips brand, social media, and digital marketing teams with the essential tools, frameworks, and hands-on experience needed to build campaigns that drive visibility, engagement, and ROI. Participants will explore Google Analytics, Meta Ads, SEO fundamentals, and AI-driven content planning in an integrated learning journey.

• Conduct comprehensive SEO audits and optimize content using keyword research and technical improvements.
• Design and manage Meta Ad campaigns based on audience targeting, creative development, and conversion goals.
• Use Google Analytics to interpret digital performance metrics and generate actionable insights.
• Create an integrated content calendar aligned with funnel stages and brand objectives.
• Leverage AI to accelerate creative processes and increase campaign productivity.

Day 1 – Digital Foundations & SEO Mastery

09:00 – Icebreaker & Landscape Mapping
Topics Covered: The modern digital marketing ecosystem, Paid-Owned-Earned model, team roles
Activity: Stakeholder mapping & digital channel audit
Outcome: Strategic clarity on team objectives & landscape gaps

09:30 – SEO Deep Dive: Fundamentals & Tools
Topics Covered: On-page, off-page, technical SEO; Keyword research (Ahrefs/Google); Search intent mapping
Activity: SEO audit, market research & blog outline
Outcome: Improved visibility through optimized content

10:30 – Morning Break

10:45 – Content Optimization Strategy
Topics Covered: Keyword placement, metadata
Activity: Create a content draft using AI
Outcome: Readiness to implement content quickly and contextually

11:30 – SEO & AI Integration
Topics Covered: Prompt engineering with ChatGPT for keyword clustering, content ideation, FAQ & meta descriptions
Activity: Generate optimized content snippets via AI
Outcome: Efficient SEO content creation using AI tools

13:00 – Lunch

14:00 – Campaign Brief & Funnel Mapping
Topics Covered: Mapping content to funnel stages (awareness, consideration, conversion), creative angles
Activity: Draft a mini campaign brief linked to SEO objectives
Outcome: Strategic blueprint for multi-channel execution

15:30 – Afternoon Break

15:45 – Building an Editorial Content Calendar
Topics Covered: Frequency planning, content types, seasonal campaigns
Activity: Build a 2-week funnel-aligned content calendar
Outcome: Practical editorial framework for immediate use

17:00 – Day 1 Wrap-Up & Reflection
Activity: Key insights recap & 1-minute reflection
Outcome: Internalized learnings & application mapping

Day 2 – Meta Ads, Analytics & Campaign Execution

09:00 – Meta Ads Overview & Campaign Structure
Topics Covered: Campaign objective hierarchy (Awareness – Consideration – Conversion), placements, ad formats
Activity: Build mock Meta Ads campaign in teams
Outcome: Hands-on ad creation experience with full structure understanding

09:45 – Audience Targeting & Creative Strategy
Topics Covered: Core, custom, and lookalike audiences; creative variants; copy best practices
Activity: Create audience persona + 2 ad versions (image/video/copy)
Outcome: Effective targeting and creative message match

10:30 – Morning Break

10:45 – Ad Performance Measurement & Optimization
Topics Covered: CPM, CTR, ROAS, CPC, A/B testing strategies
Activity: Analyze sample ad data to identify trends and bottlenecks
Outcome: Optimization confidence and reporting acumen

11:30 – Google Analytics: Metrics that Matter
Topics Covered: Core metrics (Sessions, Bounce Rate, Conversion Rate); Reports (Audience, Behavior, Acquisition)
Activity: Navigate Google Analytics demo dashboard
Outcome: Interpretation skills for performance reporting

13:00 – Lunch

14:00 – Google Analytics in Action
Topics Covered: UTM tracking, funnel visualization, traffic source analysis, goal setting
Activity: Build and analyze a simple campaign tracking dashboard
Outcome: Actionable insight generation from analytics data

15:30 – Afternoon Break

15:45 – Capstone Project: Integrated Campaign Presentation
Topics Covered: Synthesis of SEO, Meta Ads, Analytics into one strategy
Activity: Group presentations of a full campaign plan (brief + content + ads + KPIs)
Outcome: Peer-reviewed integrated campaign plan

16:45 – Final Reflection & Feedback
Activity: Action plan & feedback form
Outcome: Strategic clarity & workplace readiness

• Digital Marketing Executives & Specialists
• Social Media & Campaign Managers
• Brand, Communications & Content Teams
• Media Buyers & Performance Marketers
• Anyone responsible for digital campaign results