Canva, a versatile graphic design platform, has gained momentum in recent years due to its user-friendly interface. It enables users to craft professional-grade designs with ease, even without prior graphic design knowledge.

One of the primary reasons to learn Canva for professional purposes is its ability to enhance the visual appeal of the content. Whether it's presentations, social media posts, or marketing materials, Canva's vast library of templates and design elements can transform any project into one that is aesthetically pleasing and captivating. This can help engage the audience and make the content more memorable.

Besides Canva, there are so many AI tools available out there, allowing us to perform smarter, faster, and more creatively at the workplace. Participants will discover how AI can supercharge everyday tasks – from writing emails and generating ideas to designing eye-catching visuals and automating repetitive work. Through practical tools like ChatGPT, Midjourney, and Trello, this program makes AI approachable, exciting, and immediately useful. Whether the participants are in marketing, admin, or customer service, this program is a great launchpad to a more vibrant, efficient, and modern workflow.

Module 1: Principles of Designing, Marketing and Branding

• 5 Principles of Graphic Designing
• The A.I.D.A. Marketing Model
• Brand and Branding

Module 2: The Amazing Graphic Design Tool: Canva

• Navigating Canva
• Features: Font, Typology, Photo Library, Photo Editing, Design Dimension, Elements
• How to Find Elements and Other Tools
• Features: Icons, Layering, Ruler and Guides, Transparency, and more
• Discovering Keywords for Your Industry
• Advanced Features: Templates, Resize, Download Options, Presentations, Team, Frames
• Special Techniques:
  • Using Magic Design™
  • Create Frames

Activity: Register & Login to Canva account

Activity: Practice session – Editing Photo

Activity: Design Project – Poster / Infographic

Module 3: AI in the Workplace

• What is AI, and Why Now?
• The Difference between AI, Automation, and Machine Learning
• The Power of Proper Prompting
• Creating Presentations and Writing Reports

Activity: Task planning using Trello

Module 4: AI for Creatives – Design, Visuals, and Marketing Magic

• Enhancing marketing visuals and social media content with AI
• Converting boring data into visual stories

Activity: Creating stunning and modern visuals using Midjourney

Module 5: Video Editing on Canva

• Video Creation Checklist and Tips
• Editing Techniques on Canva: Cropping, Adding Music, Captions, and Other Features.
• Incorporating AI Tools such as ChatGPT, Dall-E, VoiceOver, and more.

Activity: Creating a corporate video

This course will be delivered using multiple methodologies as the program is designed to be both theoretical and practical hands-on sessions. Aside from lecture style, participants will be engaged through demonstrations, group activities, design challenges, presentation, and sharing sessions that will enable them to quickly absorb the learning and be able to utilize the new knowledge immediately.