At the end of this course, participants will be able to:

• Plan, prepare and write with greater confidence.
• Construct letters, memos, e-mails and short reports that get results.
• Produce written communications that relay the messages to the recipient in a positive, professional and persuasive manner.
• Save time and handle correspondence with less instruction.
• Adapt their writing style to suit the nature of the correspondence whilst achieving clarity and brevity.
• Write accurately and professionally, avoiding unnecessary jargon or clichés.
• Avoid common errors and use sentences, paragraphs and punctuation correctly and effectively.
• Analyse and edit their work quickly and constructively and adopt effective proof- reading techniques.

Module 1: The Principles of Effective Business Writing

• Types of business documents: letters, reports, e- mails, facsimiles and minutes

Module 2: Analyzing your audience

• Target audiences

Module 3: Avoiding Common Problems

• The rules and reasons for grammar
• Avoiding common pitfalls
• Building better sentences

Module 4: The Recipient

• Focusing on the reader's requirements
•  Using the right approach
• Creating an impact
• Use of 'action words' to inspire positive response and results

Module 5: Preparation and Approach

• Define the objectives of the document
• Gather factual information
• Organizing our thoughts/ material logically
• Simple structuring

Module 6: Styles of Writing and Being Persuasive

• A 'reader-friendly' style

Module 7: Developing Your Style of Business Writing

• Overcoming 'word inflation' and cutting out the 'waffle'
• Proper writing styles

Module 8: When and how to use graphics

• Why use graphics?
• When to use graphics?

Module 9: Constructive Self- analysis

• Avoiding redundant phrases, unnecessary jargon and clichés3
• Identify and correcting grammatical errors
• Proof- reading and editing

Module 10: Personal Development

• Progress own writing skills
• Refining own skills
• Formulating an action plan

This course is really suitable for all individuals who want to save time and produce accurate, professional business correspondence with confidence.