According to DataReportal, the number of social media users in Malaysia at the start of 2022 was equivalent to 91.7 percent of the total population, although this is not indicative of unique users. Statista.com reports that the average time spent using social media in Malaysia in Quarter 3 2020 is 3 hours.

Data available confirms the necessity for businesses to be present, to be relevant, and to be heard online, especially on social media platforms. If this is where the customers are, it is where the businesses should be.

Digital marketing is thought to be expensive, time-consuming, and difficult, whereas social media is thought to be easy since we use it daily to handle our personal accounts. This is where businesses get it wrong.

This Course will change the way digital marketing is done at the Organization in order to maximize its returns and at the same time, optimize resources spent on it. Unlike other courses that teaches participants how to set up and run a fanpage, this course focuses on business aspects – marketing, selling, branding, ads, strategies, for without them a business has no business on the digital platform. Participants will learn imperative business concepts, effective management skills, lead generation strategies, and creative content creation.

Module 1: The Exciting World of Digital Marketing

• Building Blocks of Digital Marketing
• The Importance of Digital Marketing
• Components of Digital Marketing
• Social Media User Psychology

Module 2: Key Marketing & Branding Strategies

• The A.I.D.A Marketing Model
• Boost Your Online Branding
• Know Your Buyer Persona

Module 3: Content Marketing That Works  

• Building a Content Calendar
• Content Strategies
• Research, Writing and Keywords
• Graphic Designing Techniques
• Themes, Tricks, and Tips
• AI for Contents

Module 4: Preparing for FB and Google Ads

• Compelling Captions and Great Graphics for Ads
• Promos and Hooks

Advertising Guidelines