According to Data Reportal, the number of social media users in Malaysia at the start of 2022 was equivalent to 91.7 percent of the total population, although this is not indicative of unique users. Statista.com reports that the average time spent using social media in Malaysia in Quarter 3 2020 is 3 hours.

Data available confirms the necessity for businesses to be present, to be relevant, and to be heard online, especially on social media platforms. If this is where the customers are, it is where the businesses should be.

Digital marketing is thought to be expensive, time-consuming, and difficult, whereas social media is thought to be easy since we use it daily to handle our personal accounts. This is where businesses get it wrong.

This Course will change the way digital marketing is done at the Organization in order to maximize its returns and at the same time, optimize resources spent on it. Unlike other courses that teaches participants how to set up and run a fanpage, this course focuses on business aspects – marketing, selling, branding, ads, strategies, for without them a business has no business on the digital platform. Participants will learn imperative business concepts, effective management skills, lead generation strategies, and creative content creation.

Module 1: Understanding What is Digital Marketing

• Building Blocks of Digital Marketing
• Components of Digital Marketing

Module 2: Market Research & Audience Persona

• Familiarization with the A.I.D.A Marketing Mode
• Defining Digital Marketing & Channel Goal
• Conducting Market Research Using ChatGPT
• Creating Audience Persona Using ChatGPT

Module 3: Content Creation  

• Research, Writing and Keyword Search using AI Tools
• Designing using Canva AI
• Themes, Tricks, and Tips